Fukushima fashion in Koriyama: stunning boutiques in this trendy part of Japan

Fukushima fashion in Koriyama: stunning boutiques in this trendy part of Japan

Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times

Koriyama is a buzzing city in Fukushima where the fashion sector is extremely vibrant. Images of Fukushima are often portrayed negatively because of the nuclear crisis that followed the devastating tsunami on March 11, 2011. However, the vast majority of Fukushima is awash with stunning nature and is open for business. Indeed, the fashion angle to Koriyama is extremely stylish and elegant and clearly the younger generation is well served because you have so many stunning boutiques to visit.

Fashion in Koriyama caters for individuals of all ages and you will find many sophisticated boutiques selling luxury items. The choices available are extremely varied and this applies to high-end fashion, new trendy vibes, elegant styles which suit people of all age groups, alternative fashion, and famous international brands. Therefore, for tourists who plan to visit Fukushima because of the abundance of adorable nature, then clearly the fashion angle to Koriyama will take people by surprise.

If you close your eyes you could easily be in trendy Ikebukuro, Shinjuku, Shibuya, and other buzzing districts in Tokyo. However, this is the strong fashion vibes of Koriyama in Fukushima whereby the following images highlight the trendy nature of fashion in this highly developed city.

In the S-PAL Department Store you will notice how trendy and stylish the local ladies are because the dress styles are elegant. Throughout this store you have so many fabulous boutiques to visit and for young ladies it is a paradise for shopping. Adorable boutiques include Forest Heart, Index, The Emporium, VIS, E hyphen World Gallery, Earth Music & Ecology, Lowrys Farm, EMSEXCITE, Luccica, East Boy, and so many other stunning fashion companies. Therefore, for ladies who adore fashion a visit to S-PAL is highly recommended.

The S-PAL Department Store is located within the train station and within easy walking distance you have the exquisite Usui Department Store. This high-end department store would grace the most sophisticated parts of Tokyo, Paris, Milan, New York, Seattle, London, and other major fashion cities throughout the world. Therefore, for the people of Fukushima who desire luxury and extravagance then clearly the Usui Department Store provides this in abundance. In saying that, you will also find extremely stylish companies where the prices are very competitive and alluring for people who shop in this lovely department store.

In Usui Department Store you will find exquisite boutiques, jewelry companies, the crème de la crème of cosmetic companies, and so much more. A partial list includes Estee Lauder, Shiseido, Tiffany, Ralph Lauren, Peyton Place, Indivi, Itariya, Kanebo cosmetics, Pride and Unspeck, Swarovski, Lesouk Prix, Ined, ef-de, Coach, Reliant, Powder Palette, Franco Ferrer (b), and a host of other sublime companies. The Usui Department Store is a real gem of a company which highlights the elegance of fashion in Koriyama.

Another lovely fashion store catering for different styles is Molti Department Store which is extremely near to S-PAL. In Molti Department Store you will find many fashion companies catering for both sexes but clearly this store is extremely popular for young ladies. This is because of the stylish nature of the fashion on show and both department stores within the train station area enhance the fashion vibes of both companies.

Adorable boutiques in Molti Department Store include Clef De Sol, Raugefeel, MIX-O, a.v.v., Faunny Luv, Amare MYLEPR, Aspri Classe, Mighty Circle, Love & Peace, Benetton, Amo’s Style, and many others. Also, the international flavor can be found in other areas and this applies to the Body Shop or relaxing over coffee at Starbucks. This store certainly attracts the fashion conscious and the ambience is really nice.

It is also worth checking out the streets near the train station because you also have independent boutiques catering for various tastes. Therefore, Koriyama is certainly a fantastic city to visit from the fashion point of view.

Overall, it is clear that Fukushima needs internal tourists and international tourists to visit the many beautiful parts of this prefecture. The purpose of highlighting fashion in Koriyama is to show a different image to all the negative news about Fukushima. Therefore, by highlighting the fashion sector in this commercial city it shows that business and life is not only ticking but it is also vibrant.

Koriyama is only 55km from the Fukushima Daiichi nuclear plant. However, the atmosphere is 2012 is vibrant, energetic, and the fashion scene is extremely elegant. The photos in this article show the “real Koriyama” which is being neglected in the international media. Therefore, the best way to support the recovery of the Tohoku region is by visiting when possible in order to help the local economy.

The Koriyama fashion scene is buzzing and from this modern city you can visit many beautiful parts of Fukushima. This applies to the stunning mountain ranges, the many beautiful ponds which dot the landscape of the Ura-Bandai area, Abukuma Cave, a stunning castle, sophisticated museums, and so much more. Fukushima provides the lot, from adorable fashion in the main commercial city of Koriyama to stunning nature – and because of the Shinkansen train system, it means that it takes only around 80 minutes from Tokyo.

 

Boutiques

http://www.ef-de.jp/

http://www.ehyphen.jp/

http://www.feroux.jp/

http://www.earth1999.jp/

http://www.ined.com/

Department stores

http://www.usui-dept.co.jp/

http://www.s-pal.jp/

http://www.molti-koriyama.jp/

http://moderntokyotimes.com/2012/05/02/japan-tourism-and-fukushima-abukuma-do-koriyama-and-urabandai/

All fashion images belong to Modern Tokyo Times but please feel free to use providing you mention our website.  Thanks!

leejay@moderntokyotimes.com

http://moderntokyotimes.com

 

Tokyo fashion vibes in Harajuku and Omotesando: Tokyo females 18-24

Tokyo fashion vibes in Harajuku and Omotesando: Tokyo females 18-24

Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times

Fashion lovers all over the world know the power of Tokyo because this sector is ultra-competitive and vast sums are spent every year in order to get a piece of the “Tokyo apple pie.” The purpose of all the surveys done by Modern Tokyo Times is to get behind the hype of companies who dominate the international press and media in Tokyo in order to find “the real trends” of this buzzing fashion city. Of course, the surveys are based on individuals who adore fashion and the focus on the third survey remains within the female market.

This survey was based on 100 females who visit the fashion districts of Harajuku and Omotesando. The age group who answered this survey was between 18 and 24 years of age and the common theme was that all adore fashion. Harajuku and Omotesando were selected because both fashion districts are linked together and share this vibrant fashion area of Tokyo.  Also, Harajuku and Omotesando are internationally famous throughout the world and the back streets are awash with trendy boutiques and this fact compliments the extravagant main street which links both districts.

In an earlier survey related to females in the age group of 18 and 26 which was based on fashion throughout Tokyo and not limited to two fashion districts. Then when it came to favorite department stores and shopping malls it is clear that the findings from this survey highlight clear differences.

Therefore, the last survey highlighted that Lumine just came out on top from Marui and Shibuya 109. Laforet Harajuku just came behind these and Isetan was also selected favorably. However, when it came to this survey then only Laforet Harajuku of all the above is based in the districts covered in this survey. Not surprisingly, therefore, the findings for the favorite department store or shopping mall was different.

This applies to Laforet Harajuku dominating and being followed by Parco and Lumine. Lumine was still selected highly and this bodes well for this elegant department store and it was good to see Parco doing well in this survey. After all, it shows that different fashion districts will have certain bias towards individual companies and department stores. After all, everybody that took part in this survey loves the fashion districts of Harajuku and Omotesando. Given this reality then Laforet Harajuku held a distinctive advantage but it was noticeable that nobody highlighted Shibuya 109. This may hint at the rivalry between Harajuku and Shibuya?

Like in the previous two surveys the choice for favorite shops and brands was extremely varied but clearly some companies have been highlighted highly in all three surveys. In the survey based on the 18-26 year old age group throughout Tokyo then last time it was stated by Modern Tokyo Times that “Overall, the most popular fashion companies selected were Zara, Topshop, Emoda, Snidel, Sly, and H & M. This group was closely followed by Mercury Duo, Egoist, American Apparel, Forever 21, Moussy, Jouetie, and Laguna Moon. Likewise, the following tier which was just below the last group applies to Chanel, Tsumori Chisato, Marua, Rose Bud, Risel, Chloe, Dazzlin, Otoe, Comme des Garcons, Gucci, Lowry’s Farm, Miu Miu, G.V.G.V., Spick and Span, Unsqueaky, Earth Music & Ecology, Beams, SmackyGlam (Smacky Glam), Jill Stuart, Free’s Shop, Chelsea, Liz Lisa, and Lip Service.”

Also, in the survey before this based on the fashion vibes of Daikanyama and Jiyugaoka in the female age group of 18-30 the survey stated that “Mercury Duo, Zara, Snidel, Topshop, Beams, Laguna Moon, Spick and Span, Ingni, Lowry’s Farm and G.V.G.V., were selected several times with regards to favorite shop and favorite brand. Overall, Mercury Duo was mentioned the most but it was very close and many other companies were selected. This applies to Forever 21, H & M, Gucci, Deicy, Louis Vuitton, Ships, Egoist, Jupiter, Polo Ralph Lauren, United Arrows, John Lawrence Sullivan, Liz Lisa, Sly, Free’s Shop, Stella McCartney, Osmosis, Journal Standard, Adam et Rope, Loungedress, Earth Music & Ecology, Lip Service, Smacky Glam (SmackyGlam), D’issy, Urban Research, Sister, Dazzlin, Miu Miu, Ryza, Jill Stuart, Jeffrey Campbell, Vivienne Westwood, A.P.C., Toga, Frayi D, Rosso, and a few others.”

Interestingly, when it came to favorite department stores for females shopping in Daikanyama and Jiyugaoka, it was apparent that Marui, Lumine, and Isetan, were selected the most. After these three then Shibuya 109 and Laforet Harajuku also did well. Therefore, in this survey Parco showed its strongest showing and the findings are very interesting.

Turning back to the favorite brands and shops selected in Harajuku and Omotesando then like previously mentioned you did have a few companies who also showed up well in all three surveys. This notably applies to Topshop, Snidel, H & M, Zara, and Sly.

In this survey the companies that did extremely well applies to Topshop, American Apparel, H & M, Comme des Garcons, Beams, Zara, Togo, Tsumori Chisato, Chelsea, I am I, Bubbles, and Vivien Westwood. The next tier applies to KBF, Opening Ceremony, Ralph Lauren, Marc Jacobs, Forever 21, Journal Standard, Barbie, Dual, Snidel, PoPo, Jouetie, Sly, Wall, and Mina Perhonen. Overall, it is clear from the boutiques selected that the mix highlights the diversity of the survey and this applies to the fact that some internationally famous boutiques were selected alongside some lesser known brands.

The most interesting finding was that many of the boutiques which are highlighted in the international media when it comes to Harajuku fashion weren’t selected. Occasionally individuals did have certain items on that they bought from companies related to “kawaii fashion” but none were selected when it came to favorite shop and brand. Of the trendy companies which do get favorable mentions because of their unique styles then Grimoire and Candy Stripper were selected but overall the profile of major quaint styles weren’t highlighted in this survey.

When it came to the “favorite hair salon” question then Bloc and Shima once more did very well and Shima in every survey keeps on being highlighted favorably. Velo hair saloon also did remarkably well in this survey and other companies like YY, Ultra C, Rosso, and Lili were selected several times.

With each new survey then important findings are being made and clearly certain patterns are emerging. Also, each survey is highlighting the importance of each specific fashion district and the overall strength of department stores is clearly informative. Of course the surveys are limited because of the numbers involved but each new survey is helping to strengthen the collective findings.

In every survey many companies were selected in the third tier and fourth tier and amongst the boutiques which came out near the top it is clear that some common themes are happening. Also, in this survey major international brands like Prada, Issey Miyake, Miu Miu, Chanel, Yves Saint Laurent, and others, were also selected in the third tier and given the age group belonging to 18 and 24 then this showing is powerful.

Also, the diversity of boutiques selected is highlighting the vibrancy of fashion in Tokyo and that the market is ultra-competitive. All females selected in this survey value fashion highly and the fashion styles of women selected applies to mainstream elegant styles, student based fashion, and youth orientated fashion.

http://www.style-arena.jp

http://www.laforet.ne.jp/floor_guide/floor_1f_e.html Laforet Harajuku

leejay@moderntokyotimes.com

http://moderntokyotimes.com

Tokyo fashion vibes: views from young ladies in Tokyo aged between 18-26

Tokyo fashion vibes: views from young ladies in Tokyo aged between 18-26

Michel Lebon and Lee Jay Walker

Modern Tokyo Times

Tokyo fashion is internationally famous and this survey was done online by Modern Tokyo Times. It relates to young ladies aged between 18 and 26 and key questions were asked about favorite places for fashion. All females who took part in the survey were selected once it became known that they regularly shop in trendy parts of Tokyo and that they adore fashion. In total, one hundred females took part and the findings are very interesting because it is fascinating to know the favorite brands and stores in this vibrant city. After all, the fashion market in Tokyo is huge and ultra-competitive.

Every female who took part in the survey resides in Tokyo or the surrounding prefectures of Chiba, Kanagawa, and Saitama. However, each female either studies or works in Tokyo and every single lady does her major shopping in trendy parts of this stylish and ultra-modern city.

Also, according to the survey it is clear that the major fashion districts were the most popular. This applies to Harajuku, Shibuya, Shinjuku, Ikebukuro, Omotesando, and Ginza. Despite this, other areas were also chosen and this includes Jiyugaoka, Aoyama, Daikanyama, Ebisu, Shimokitazawa, Ueno, and other fashion districts in Tokyo.

Another important factor is location because Ikebukuro was especially selected by young ladies who reside in Saitama prefecture and similarly, Ueno was picked by a few individuals who reside in Chiba prefecture. Of course, this wasn’t exclusive to all individuals who reside in these prefectures. However, you did have a noticeable common denominator when it came to young ladies living in Saitama prefecture because Ikebukuro gained from its strategic location.

This isn’t undermining the importance of fashion in Ikebukuro because in recent years this part of Tokyo continues to prosper and expand. Therefore, while the traditional department stores of Seibu Department Store and Tobu Department Store have always been the backbone of Ikebukuro. In recent times Lumine and Esola have given a boost to the younger fashion market. Given this growing angle, Lumine, Esola, Marui, Parko, and other famous stores catering for younger people, have galvanized the buzzing nature of modern Ikebukuro and people from all over Greater Tokyo shop in this fashionable district.

When it came to the question of the most popular fashion stores picked by individuals in the survey, then this part wasn’t so unpredictable. Of course, some of the ladies replied that they prefer individual fashion companies and not major department stores or famous shopping malls. However, for young Japanese, Korean, and Chinese ladies, who reside in the Greater Tokyo region, then Lumine just came out on top from Marui, Shibuya 109, and Laforet Harajuku. Isetan wasn’t far behind and a minor split occurred with the youngest ladies in the 18 to 22 years old bracket especially focusing on the first three places mentioned.

The question related to favorite shop and brand was extremely varied. However, while the majority of ladies selected a single favorite shop others mentioned their number one department store. Overall, the most popular fashion companies selected were Zara, Topshop, Emoda, Snidel, Sly, and H & M. This group was closely followed by Mercury Duo, Egoist, American Apparel, Forever 21, Moussy, Jouetie, and Laguna Moon. Likewise, the following tier which was just below the last group applies to Chanel, Tsumori Chisato, Marua, Rose Bud, Risel, Chloe, Dazzlin, Otoe, Comme des Garcons, Gucci, Lowry’s Farm, Miu Miu, G.V.G.V., Spick and Span, Unsqueaky, Earth Music & Ecology, Beams, SmackyGlam (Smacky Glam), Jill Stuart, Free’s Shop, Chelsea, Liz Lisa, and Lip Service.

In the final tier were many companies and in truth you have too many to mention. However, the list includes Osmosis, Grimoire, Heather, Louis Vuitton, Jeanasis, Journal Standard, Adam et Rope, Kaka Vaka, Opening Ceremony, Celine, Loungedress, D’issy, Urban Research, Frayi D, Rosso, Martin Margiela, Barak, Qosmos, Theory, Theatre Products, Alexander Wang, Ann Demeulemeester, Ingni, Another Edition, Miel Crishunant, and several others. Therefore, the complex nature of the list also highlighted the importance of places like Laforet Harajuku because several companies are located in this shopping mall and the same applies to Lumine and other department stores.

When it came to the “favorite hair salon” then Bloc, D & B, Shima, Za/Za, and Minx were the most popular. After this top selected group you have countless others but it is noticeable that in two surveys done by Modern Tokyo Times that Shima did well in both.

The findings will have limitations but clearly during the second survey related to fashion in Tokyo, it is clear that some similarities applied. This notably applies to favorite department stores, favorite hair salon, and many fashion companies were selected in both surveys but with slightly different results at the top.

Overall, it is clear that the survey highlights the buzzing nature of Tokyo fashion and clearly individuals picked both Japanese boutiques and international boutiques.

leejay@moderntokyotimes.com

http://moderntokyotimes.com