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Archive for the tag “lolita fashion in japan”

Tokyo fashion in Shinjuku: Marui One is amazing for Lolita, Kawaii, & other unique styles

Tokyo fashion in Shinjuku: Marui One is amazing for Lolita, Kawaii, & other unique styles

Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times


In Tokyo the names of Laforet Harajuku, Shibuya 109, and Marui One, stand out for being amazing stores to visit when it comes to fashion. If you adore kawaii fashion, Goth styles, punk, Gothloli, Lolita, Visual Kei, and so forth, then Mauri One in Shinjuku is a must. After all, the choice available is amazing and the environment blends well with the many boutiques which provide fantastic styles.

Famous boutiques which have enhanced the Tokyo fashion vibe can be found in Marui One because clearly they understand the significance of this major department store in the heart of Shinjuku. Indeed, it is thanks to some of these boutiques that the fashion industry in Japan is so famous internationally when it comes to unique styles. After all, many of the boutiques in Marui One have enabled the unique fashion trends of Tokyo to expand internationally.

Of course, the same boutiques can be found in other department stores and are located in many other cities. However, it is the unique fashion angle of Tokyo which attracts the younger generation from all over Japan and internationally. Yes, other major cities like Osaka and Kobe are blessed with stunning fashion districts and often alternative trends have begun in Osaka. Yet internationally it is the streets of Harajuku, Shibuya, and Shinjuku, which hit the headlines when it comes to youth culture, subcultures, and the latest trends in fashionable Tokyo.

In fairness, it is a little harsh on Kansai because it was this area that was the initial bedrock of Lolita fashion in Japan but internationally Tokyo gets more international attention than Osaka. Early boutiques which began this movement many decades ago applies to Milk and Pretty (known as Angelic Pretty in time), Pink House, The Stars Shine Bright, and Metamorphose temps de fille.

Therefore, turning back to Marui One it is clear that the strong background of some of these boutiques have enhanced the growing reputation of this department store in Tokyo.  Marui One also took a unique approach and collectively it is working like “a dream ticket.” Given this, stunning boutiques including Angelic Pretty; Metamorphose; Baby, The Stars Shines Bright; Alice and The Pirates; h.Naoto; Jesus Diamante; and many others, moved into Marui One because they understood the dynamics of this amazing store.

Angelic Pretty comments on their website that “Angelic Pretty provides adorable clothing covered in lace, frills and ribbons like that of the fairytale princess you dreamed about as a little girl. We want girls to never lose sight of that dream — And this is a brand for girls who want to keep that dream alive.”

Metamorphose comments that Metamorphose is an adorable brand of Lolita fashion made for everyone, best described as EGL or Elegant Gothic Lolita.”

“Almost everyone has the desire to “transform” one’s self, be it into an angel, someone who is more elegant, or even back to the time they were a little girl. With this concept in mind, we created the Metamorphose brand. In order to assist you in your “transformation”, while not being a slave to the current fashion, we continue to conceive cute EGL fashion.”

In truth, the companies highlighted in this article are real treasures because they stand out for being unique and providing a different angle to the diverse Tokyo fashion scene. Therefore, if you want to feel the vibes and unique styles of Tokyo then a visit to Marui One is a must because you have so many different styles to view. Also, the quality of the clothing stands out and the color schemes, creative angle, and unique thought patterns are clear for all to see.

In an earlier article by Modern Tokyo Times it was stated that fashion at Marui One applies to “…fantasy fashion, romantic designs, modern kimono, Gothic Lolita, Sweet Lolita, dreamy fashion, casual styles, visual kei, and other amazing trends. Therefore, Marui One is like “a mirror” of parts of Harajuku because this store is internationally famous. Marui have many different stores in Shinjuku (and throughout Tokyo) but Marui One stands out because of its individualism.”  

Therefore, if you adore fashion then a visit to Marui One is most rewarding.  Baby, The Stars Shine Bright Angelic Pretty Metamorphose Atelier Boz h.Naoto Jesus Diamante  

Tokyo and Osaka fashion: Lolita fashion and different styles

Tokyo and Osaka fashion: Lolita fashion and different styles

Michel Lebon and Lee Jay Walker

Modern Tokyo Times

Lolita fashion began to sprout up in Japan in the late 1970s to early 1980s and over time you have had many offshoots within the “Lolita fashion style.” The clothing image and aesthetics relate to France and the United Kingdom within the realm of all the positives of the Rococo and Victorian periods. Irrespective if the vibe of today hides the real reality of the Victorian period and Rococo period, the role of fashion is to transcend this and to create an image of cuteness, positivity and pure class.

Since the early period which evolved around a small number of individuals this fashion style continues to develop and grow. Therefore, despite this fashion style being relatively obscure in the initial period and being extremely minor in the field of everyday fashion in Tokyo, Osaka, Kobe, and other cities, this style is increasingly popular worldwide. Also, you have special areas in Tokyo, Osaka, and other major cities in Japan which cater and are influenced by Lolita fashion.

Lolita fashion unlike kawaii culture, the punk period, and various other trends, is relatively constrained within certain boundaries. However, despite this you have various styles within the Lolita fashion style. Also, like all fashion trends, it is clear that the natural beauty of many Lolita outfits is being utilized by other fashion styles when it comes to creativity.

Kansai was the initial bedrock of Lolita fashion in Japan but in time areas and companies would adopt this style in parts of Tokyo. Early boutiques which began this movement many decades ago applies to Milk and Pretty (known as Angelic Pretty in time), Pink House, The Stars Shine Bright, and Metamorphose temps de fille.

In time music groups who liked the Lolita image would help this fashion status and Lolita went from obscure shops and a small client base to major powerful stores today in Japan. Most notable, would be Marui One in Shinjuku where you will find beautiful boutiques selling Lolita fashion, kawaii fashion, and other trends emanating from Japan.

Despite the name Lolita having sexual connotations in Western culture this fashion scene is not about looking sexy. Lolita is about elegance and cuteness and sometimes you may see images of Lolita style fashion with ladies in long boots and so forth, but this is outside of the Lolita image and style. Therefore, Lolita on the whole expresses the beauty of the fashion designs and cuteness of both the design and the individual (some Lolita styles are not based on this) who feels special in elegant clothes.

Just like other fashion trends some people will just love the special feel of wearing sophisticated clothes and looking different. However, for others, they will also like the lifestyle associated with Lolita and this applies to philosophy and living in a world based on beauty and other aspects of this movement.

Of special appeal to both writers of this article is Classic Lolita because unlike Sweet Lolita and other areas of this fashion, Classic Lolita suits a wider age group and connects more strongly with aspects of Victorian fashion. This applies to floral patterns and looking classy rather than being focused on cuteness and bold colors.

In contrast to Classic Lolita you have Sweet Lolita which certainly suits the younger generation because this style is based on more expressive styles and is more “child-like” in the positive sense. Therefore, outfits relating to Sweet Lolita are very popular in the colors pink, white, and powder blue. Also, light make-up and a natural approach suits the style of clothing and often you will see hairstyles with lovely bouncy curls and stylish pony tails.

Kuro Lolita (Black Lolita) is a fascinating style based on the co-ordinates of black and the style of this fashion looks very elegant. Also, if an individual is new to Lolita fashion then Kuro Lolita is a great starter because this style isn’t so complex. Despite this, the Kuro Lolita and the Classic Lolita look are extremely classy and both styles suit the images of the Victorian period.

Most intriguing from a Japanese cultural point of view is Wa Lolita because this fuses the culture where Lolita fashion took off. Therefore, you have a fusion of Lolita with the styles of yukata and kimono outfits and when this style works it really looks exquisite and graceful.

Also, just like the special fabrics used for a lovely kimono you also have flower prints with great detail and other aspects of the kimono and yukata style. Kanzashi hairclip styles based on flowers also works beautifully and creates a lovely Japanese style within the Lolita fashion range.

Overall, Lolita fashion keeps on evolving and for the puritans it isn’t all positive because Ero Lolita and Cosplay Lolita are going in the wrong direction and have little to do with the real fashion image. Other styles of Lolita apply to Gothic, Casual, Country, Shiro, Hime, Punk, Kodona, Aristocrat, Sailor, and several others.

The website Lolita Fashion is very good for information about the different styles. Also, the Lolita Fashion website shows many beautiful images and if you prefer other styles of Lolita than mentioned in this article, then please check the images and information from this website.

Lolita is very varied and the elegant nature of the vast majority of these different styles means that many fashion designers will borrow from the creativity of Lolita fashion.



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