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Archive for the tag “6% Dokidoki and harajuku fashion”

6% DOKIDOKI: Sebastian Masuda and “real punk” within its own unique style

6% DOKIDOKI: Sebastian Masuda and “real punk” within its own unique style

Lee Jay Walker

Modern Tokyo Times


6%DOKIDOKI is the brainchild of Sebastian Masuda and through the fashion of this company you can not only feel Harajuku and the vibrant nature of Tokyo fashion but the color schemes and nature of kawaii culture also comes alive.  This applies to the raw energy, creativity and stunning fashion clothes and accessories which are produced by 6%DOKIDOKI.

In the United Kingdom the punk era was vibrant and new fashion styles popped up alongside the music.  Famous groups like the Sex Pistols, The Clash, The Stranglers, The Damned, and countless others started a period of raw energy but each group had its own style and sound.

The fashion of 6%DOKIDOKI is unique because decora and kawaii roots are firmly interwoven within this company but Sebastian Masuda is a designer of many talents and the company keeps on creating new styles and designs.  Therefore, 6%DOKIDOKI is a fashion company which fuses the energy of “the real streets of Harajuku” and in return the fashion conscious youth also fuse their energy within the company.

6%DOKIDOKI clearly have their own unique brand and if you view their website at then you can see that creativity and innovation is part and parcel of this fashion company. 

Sebastian Masuda states on the website of 6%DOKIDOKI that “I think it is pretty natural and also punk for us who live in Harajuku, Tokyo, in the twentry-first century, to make an appeal to the world strongly that we need Peace, Happiness and Cuteness.

Sebastian Masuda also comments that “We love vivid colors and strange toys or funny accessories and stuff.” 

These comments allude to the culture of Harajuku which is a very trendy environment and a place of safety.  Harajuku is about fashion, freedom, passion and raw energy and the vivid colors and accessories point in the direction of peace, happiness and cuteness.

This is in stark contrast to the punk scene because in the United Kingdom you had unemployment, decay, drugs, and other negatives within the inner city of most major cities.  Therefore, while punk from the top under Malcolm Maclaren had a veneer of upper-class and middle class control mechanisms the reality of “real punk” belonged to individuals who were inspired by political movements.

“Real punk” is like “real fashion” at 6%DOKIDOKI but for completely different reasons which are linked to the environment of both energies.  The terminology of “real punk” means the anti-authoritarian and political movement of groups which “espoused anarchism” or sang lyrics based on critical thinking and challenging the status quo.

Sex Pistols under Malcolm Maclaren was about money and “fakeness” but in the subculture of the United Kingdom other punk groups emerged and they meant everything to a minority of the youth in this period because of the political nature of the lyrics.

6%DOKIDOKI also responds to the environment of Harajuku and clearly Sebastian Masuda is worried about aspects of fast retail fashion companies because this type of fashion is a far cry from the “real Harajuku.”  Also, Sebastian Masuda was in the forefront of the Mighty Harajuku Project after the devastating March 11 earthquake which unleashed the potent tsunami and created the radiation crisis in Fukushima.

Of course 6%DOKIDOKI is about fashion and intriguing accessories and this company is loved in many parts of the world because of its mixture of uniqueness, stunning colors, creativity, raw energy, individualistic designs, and vivid colors which are striking visually.

However, if you read the words of Sebastian Masuda in an article published by LA Weekly and written by Liz Ohanesian. Then it becomes apparent that the energy of 6%DOKIDOKI is fused within the creativity of design, the environment of Harajuku and a raw passion for fashion which is not just about what the eye can see.

In the above mentioned article it states “Masuda, though, added layers of cultural context that we would undoubtedly miss by simply flipping through the pages of magazines like Fruits. Fashion is fun, but it can also say something significant.”

I would say that “real punk” belonged to the heart of its time and while the music scene bit the dust and remains a dream within older individuals who refuse to let go of their youth.  The “real punk” of the heart remains within many individuals even if the mutations are diverse and belong to many different thought patterns.

The fashion scene in Harajuku is not linked to any powerful music scene unlike the fashion era of punk which relied on music. However, the linkage with 6%DOKIDOKI with “real punk” is “the heart” and this is witnessed by the wonderfully creative Sebastian Masuda.

6%DOKIDOKI create fabulous fashion designs and stunning color schemes and the same applies to accessories.  This creativity is maintained because “the heart” is strong and like Sebastian Masuda stated in the article in the LA Weekly; “Fashion is fun, but it can also say something significant.” 

If you are a visitor to Tokyo or you are using the medium of the internet then a visit in person or via the internet will open up your eyes to a vibrant fashion company in the heart of Harajuku.  (6%DOKIDOKI website)  (Sebastian Masuda – also, please read about the Mighty Harajuku Project)  (Many images of 6%DOKIDOKI)

Harajuku street fashion and praying at the Meiji Shrine

Harajuku street fashion and praying at the Meiji Shrine

Lee Jay Walker

Modern Tokyo Times

Harajuku is famous for fashion and latest trends and the atmosphere is dynamic. Therefore, Harajuku is one of the most popular places to visit in Tokyo.  The beauty of Harajuku is that when you leave the Harajuku train station on the Yamanote Line you have two distinct options and people often mix both together if they are tourists.  This applies to visiting the stunning Meiji Shrine which is a major Shinto place of worship or browsing around the diverse fashion area. 

The Shinto religion is the indigenous faith of Japan and unlike Buddhism it fuses Japanese folklore with history and mythology.  Often you will see Shinto shrines and small statutes in the mountains of Japan and everything appears natural. 

The Meiji Shrine is a fantastic place to visit because nature and Shinto blends naturally and tourists, Tokyoites and religious people feel at ease immediately.  The serenity and architecture amongst the beauty of nature is very powerful and time and space will mean different things to each individual. However, you can certainly feel the pulse of something irrespective if it is Shinto mysticism or your own personal feelings. 

During my visits to Buddhist temples I feel nothing but I admire the architecture and in special temples the beauty of the gardens are amazing.  However, the kami spirits seem mysterious and irrespective if in the Meiji Shrine or the mountains of Japan; the mystery of life and nature does seem alive in Shintoism.

The beauty of the Shinto faith is that it also allows reality and does not seek to enforce pressure on individuals.  Therefore, before entering the main entrance you will see young Japanese people dressed in diverse styles of fashion and despite the closeness of this area to the Meiji Shrine, it is clear that no pressure is being put on fashion lovers who are within meters of the main entrance.

Leaving the religious world behind and visiting the fashion areas of Harajuku is a good way to understand Japan and Shintoism.  It is about co-existence in the modern world and the free spirit of Shintoism and the diverse kami which exist in nature and animism.

Literally within one minute or two minutes of leaving Harajuku train station you are either in the environment of the Meiji Shrine, Yoyogi Park or the fashion area of the Takeshita Dori or the more upmarket main street.  Therefore, the choice is yours and this is what makes Harajuku so special.

Also, the more you venture in Harajuku then you will also enter Omotesando and the fashion changes to high brands and exquisite fashion.  In truth, high quality and individualistic brands can be found throughout Harajuku and Omotesando and 6%DOKIDOKI and Tracy Reese sum up the fashion area.

This applies to the striking individualism of the fashion designer Sebastian Masuda and his dedicated staff at 6%DOKIDOKI because this fashion company represents the Harajuku feel and spirit of freedom. The color schemes at 6%DOKIDOKI are amazing and the style is vibrant and energetic.

6%DOKIDOKI and Sebastian Masuda

Meanwhile Tracy Reese represents the elegance of fashion in America and both companies represent the richness and beauty of fashion.  Therefore, just like the pluralism of Shintoism you have the rich diversity of fashion in Harajuku and Omotesando.

If you are a first time visitor to Tokyo then Harajuku should be high on your list because you can just soak up the atmosphere and the changes which can be found in this diverse part of Tokyo.  From the heart of Japanese religion which is represented at the Meiji Shrine to the creativity of fashion and designers like Sebastian Masuda.

In Harajuku the old world and new world does not clash because the environment is based on harmony and co-existence.  Also, the Meiji Shrine is blessed with stunning walks and this enables people to contemplate and think about the richness of this life.   (Meiji Shrine) (Places to visit) (6%DOKIDOKI fashion)  (Tracy Reese fashion) (please visit)


Mighty Harajuku Project: fashion sector responds to the devastating earthquake

Mighty Harajuku Project: fashion sector responds to the devastating earthquake

Lee Jay Walker

Modern Tokyo Times  


The usual image of all major cities in the centre will see major dividing lines and Tokyo is no different. Therefore, in Tokyo you will have places like Edogawabashi where you have stunning parks and Chinzan-so is a place where the Japanese garden comes alive and old statues to the various Shinto gods can be found.

Alternatively, Harajuku is famous for fashion and even within Harajuku you will have notable brands and highly expensive fashion shops in the Omotesando Hills area.  However, you can also find many fashion outlets which cater for individualistic styles, which flow with current fashion trends amongst the younger generation, highly experimental, and you will find many smaller exquisite fashion shops throughout Harajuku and the Omotesando backstreets area.

It may appear that the streetwise fashion youngsters are very distant from the wider society where conformity often dominates. Or if you see an individualistic young lady or boy who are dressed in a very striking way then it may appear that these individuals are obsessed by fashion and that they have little in common with the usual salary man in Tokyo.

Also, the streets of fashion in Tokyo may appear to be miles away from the rural areas of Fukushima, Iwate, and Miyagi.  However, if you scratch under the surface then the vast majority of citizens in Tokyo, irrespective of age or fashion sense, are deeply shocked and saddened by the recent earthquake, tsunami, and the nuclear crisis hanging over Fukushima.

Therefore, the fashion conscious in Harajuku have organized the “Mighty Harajuku Project” which is aimed at generating capital in order to help the people of Fukushima, Iwate, Miyagi, and other areas hit by the recent tragedy which engulfed the north-eastern Tohoku region.

The “Mighty Harajuku Project” is the brainchild of Sebastian Masuda who is the founder of 6%Dokidoki.  Sebastian Masuda cares deeply about Harajuku and 6%Dokidoki provides an abundance of brightly colored accessories and like Harajuku itself the company is vibrant and individualistic.

Sebastian Masuda was shocked by the events which engulfed the north-eastern-Tohoku region on March 11 and which continue to beset the region.  This applies to the huge loss of life, the ongoing homeless problem, whole communities being destroyed, thousands of bodies being washed up along the coast, and the ongoing nuclear cloud hanging over Fukushima and creating a major radiation problem.

In Harajuku the creativity of this place which Sebastian Masuda genuinely cares about also uniquely provides its own distinctive community.  Irrespective if this applies to locals, people who often visit Harajuku because of the buzz it creates or to workers who commute to Harajuku.

Therefore, Sebastian Masuda focused on all the positives and energy of Harajuku and came up with the “Mighty Harajuku Project.”  The purpose of this project is to help the disadvantaged who have suffered so much since the earthquake and tsunami hit Japan on March 11; and to give encouragement and support to people who utilize the energy and environment of Harajuku because so many people are still bewildered by recent events.

At first the staff of 6%Dokidoki, customers and others all chipped in and gave donations but this was just the initial stage. After this, Sebastian Masuda wanted to provide a positivity about Harajuku despite the recent worries and concerns and then to let other areas throughout Tokyo and Japan know that Harajuku is baring up and focused on the future – despite understanding the dire nature of events in Fukushima, Iwate, and Miyagi and the radiation fear which is felt by many.

Also, Sebastian Masuda wanted to reach out to the youth of Tokyo and to assure the younger generation that Harajuku was a haven amidst all the chaos, sorrow, anguish, and sense of foreboding.

This image of positivity which is based on care and support was also important to show the world because Harajuku is famous for fashion and an economic recovery is needed in order to help people who have suffered so much.

The “Mighty Harajuku Project” also shows you the heart of the younger generation and that fashion companies have a serious side which desire to reach out in times of need. 

Therefore, this project is helping people who need assistance in order to overcome so much tragedy and at the same time it is creating positivity within Tokyo and Japan.

Also, it is important that the outside world knows that Japan is not only ticking but it is fighting back against adversity.  Recently, tourist numbers are down and some business companies have pulled out of Tokyo in the short-term. 

However, it is vital that the economy of Japan is supported and the energy of the “Mighty Harajuku Project” is a way of showing everybody that Tokyo is ticking and churning out fresh ideas.

At the same time, the people of Harajuku want to show their compassion and sense of solidarity because they know that you have so much pain and sorrow in places which were hit by the earthquake, tsunami, and nuclear crisis.

                                                                                                                                                                  (personal blog)   (Please visit this fashion website)  (Harajuku fashion)

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