The Modern Tokyo Times

International news and neglected issues

Tokyo and Osaka fashion: H&M to introduce Monki and Weekday to Japan in the future

Tokyo and Osaka fashion: H&M to introduce Monki and Weekday to Japan in the future

Kanako Itamae and Michel Lebon

Modern Tokyo Times

The fashion company Hennes & Mauritz AB (H&M) is going from strength to strength in Japan. This reality means that H&M will introduce two of their brands to Japan within the near future. Currently, it is perceived that the brands Monki and Weekday will be introduced to Japan in early 2014 but this date could feasibly be moved forward.

H&M in 2012 decided on opening up new stores in Japan and this most notably applies to Nagoya. After all, in Tokyo and other parts of Kanto the brand H&M is part of the fashion landscape for many fashion lovers. The other major city which was targeted by H&M was Osaka. However, it is hoped that in the future that this company will further consolidate in other parts of Kansai because of the vibrancy of the entire region.

The vibrancy of fashion in major cities like Tokyo and Osaka is simply amazing. This applies to the intriguing variations of fashion within Tokyo and Osaka respectively. It is more than likely that Monki and Weekday will follow the Tokyo and Osaka route.

Fashion in Japan is an extremely vibrant sector and clearly H&M is raking in the rewards. Sales throughout the first nine months of 2012 in Japan remain vibrant, despite the negative global economy. This reality means that H&M is extremely positive about the future of this company in Japan. Therefore, it is believed that not only will Monki and Weekday enhance the reputation of H&M in Japan; but equally important, this new initiative will preserve the reputation of H&M because both brands will bring a new freshness.

On the following link (http://www.adbrands.net) many fine attributes are stated about H&M. The above highlighted website comments that H&M is one of Europe’s two leading clothing brands, seemingly immune from the woes than have plagued many other retailers, not least US rival Gap. One key selling point has been an annual collaboration with different star designers.”

In many fashion surveys in Tokyo the name H&M featured highly with regards to ladies who adore the richness of amazing boutiques. Therefore, if the past is to be relied on, it would appear that Monki and Weekday will further enhance H&M in Japan.

 

leejay@moderntokyotimes.com

http://moderntokyotimes.com

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