The Modern Tokyo Times

International news and neglected issues

Japan fashion: Pringle of Scotland to enter Japanese market after deal with Sanyo Shokai

Japan fashion: Pringle of Scotland to enter Japanese market after deal with Sanyo Shokai

Kanako Itamae, Michel Lebon and Lee Jay Walker

Modern Tokyo Times

 

On the grapevine of the fashion media it is stated that Sanyo Shokai and Pringle of Scotland have done a deal. Both companies are going to launch the Pringle 1815 and clearly with the success of Burberry in Japan, then Sanyo Shokai appear to be favoring continuity. Of course, Pringle of Scotland have different business ways and their fashion is inspirational by itself. However, you get the feeling that Sanyo Shokai is following certain aspects of the last deal with Burberry which will expire in the near future.

The new launch between Pringle of Scotland and Sanyo Shokai will be focused on the Pringle 1815 line. This appears to be a very good idea because of the rich history of this company which is obviously linked with the name. Likewise, for Pringle of Scotland they fully understand the power of Sanyo Shokai. Therefore, the medium-term “marriage” between both companies makes complete sense from both angles.

According to powerful sources the deal entails extensive apparel and accessories. The target is to launch men and ladies fashion by Pringle of Scotland by utilizing powerful departments stores in Japan and other destinations related to selected shops.

The opening date for Pringle 1815 is set for the spring period related to 2013. This gives both companies ample time to “iron out” any differences or possible confusion related to different cultural and business methodologies. In this sense, it is clear that Sanyo Shokai is going to be the guiding force.

Pringle of Scotland is famous for being an exquisite knitwear company which is in vogue with many famous individuals. Some famous individuals who adore Pringle of Scotland include Madonna, Nicole Kidman, David Beckham, Claudia Schiffer, Sophie Dahl and a host of other famous stars. Therefore, with Pringle of Scotland being connected with the rich and famous it is clear that this adorable company is in the spotlight.

Likewise in fashionable London you can find Pringle of Scotland in Bond Street, Bluewater Shopping Centre and Sloane Street. It is envisaged that highly selected places like Aoyama, Omotesando, Ginza and Yurakucho in Tokyo will be key target areas. Likewise, in Osaka fashionable places like Umeda will be in the running and the same may apply to Kobe which is a very vibrant fashion city in Japan. Therefore, it will be interesting to see the approach that Sanyo Shokai takes.

If individuals click onto http://www.pringlescotland.com/ the website of Pringle of Scotland then clearly you will be treated to adorable fashion. It is hoped that the new partnership with Sanyo Shokai will bear fruit because this company is blessed with an amazing and intriguing history. Also, with Japan being a major fashion centre in the world because of famous cities like Tokyo, Osaka and Kobe, then clearly the new deal between Pringle of Scotland and Sanyo Shokai is full of potential. After all, the products and color coordination of Pringle of Scotland is extremely sophisticated and elegant. Also, this company appeals greatly to both sexes and with such quality fabrics matched with innovation, then Japanese fashion lovers are in for a treat.

http://www.pringlescotland.com/

http://www.sanyo-shokai.co.jp/

leejay@moderntokyotimes.com

http://moderntokyotimes.com  

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