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Archive for the tag “Ginza”

Astral Boutique in California and Vintage Style in trendy Tokyo

Astral Boutique in California and Vintage Style in trendy Tokyo

Sarah Deschamps and Lee Jay Walker

Modern Tokyo Times

Sasha Soukup is a very creative lady and if you visit Astral Boutique then you can feel her deep passion and artistic nature within the styles on show and the presentation given. Astral Boutique provides lovely vintage style clothes and accessories. Also, the impact of nature and aesthetics is clear for all to see within this fashion company. Therefore, while the Sierra foothills in California may appear to be distant from the hustle and bustle of Tokyo, in the world of fashion it is just a step away.

In recent years vintage fashion is impacting on the younger generation in trendy Tokyo and even in the Mecca of youth culture in Shibuya you will find vintage fashion. Also, in the smaller fashion districts like Nakameguro you will find the vintage style flourishing. This would certainly please individuals like Sasha Soukup because her company Astral Boutique caters for individuals who adore this type of fashion.

Sasha Soukup (http://www.etsy.com/shop/astralboutique) comments that “I have taken a winding road to end up at my happy home selling vintage clothing on Etsy. I always knew I was an artist, but for a long time it seemed impossible to blend my love of literature, film, dress-up, and magic into one “coherent” form. I grew up in the San Francisco Bay Area, where I studied Cinema in college, worked in every strange job I could find in my 20s, studied Herbal Medicine, and developed my artistic life in musical performance. Eventually I could not resist the call of the Wild, and I moved to the forest in the Sierra foothills, in a very hippie-friendly community that is full of unique artists. I love my working life because I get to make magic and stories for a living, and sell clothes to happy people all over the world!”

Therefore, Sasha Soukup fuses nature, thought patterns, individualism, art, the environment, and other creative angles, in order to enhance Astral Boutique. In Tokyo you have companies like Grimoire, Hypnotique, Kinji, Panama Boy, Tarock, Cult Party, Qosmos, Kinsella, Monde Garage, Berberjin, Bubbles, and many others, which fuse aspects of vintage styles within the image of Baroque (Grimoire) or remain firmly within vintage fashion (Monde Garage). This creativity is in increasing demand and Grimoire which is based in the Shibuya area (near to Harajuku) is extremely passionate about their fashion designs.

Of course the trendy nature of Grimoire, which focuses on Baroque styles but creates individual designs, is clearly a million miles away from the vintage fashion of Astral Boutique. However, the connection is that past fashions have influenced their modern thinking and you can feel a connection with historical European fashion. Despite this, the beauty of companies like Grimoire is that their fashion is not only distinctive, but it is trendy in a special way and clearly this company is thriving.

The style of Sasha Soukup and her company Astral Boutique may be very different from some of the above mentioned companies in Tokyo. However, they all share an inner passion which is searching for something new but within the fusion of past fashion trends and designs. This in turn generates an individual style and creates fresh ideas which fit easily within “the many worlds of fashion.” Therefore, many young Tokyoites are connecting with vintage styles and other types of products which belong to a different era but which continue to bless the modern world.

Sasha Soukup further comments that “I choose my vintage very carefully, based on timeless design, quality fabrics, and flattering color schemes. I follow current vintage trends, because they are fun, but also stock a lot of classic pieces that will never go out of style. I am a one person operation, and I do all of my photography, modeling, styling, customer service, and promotion myself! It is really fun doing outdoor photo shoots- I love the rural background for my clothes, especially because I carry so many pieces from the 1960s and 1970s “hippie” or “boho” days in California. The natural setting really complements the feeling of these special pieces. I love nothing more than hearing that someone has opened their package and fallen in love with the clothing inside- I think of myself as a channel for beautiful and unique vintage. It sounds funny to say that it is almost a spiritual thing for me, but clothing has a lot of energy! I like to keep it flowing, so I keep my prices very low.”

It is extremely refreshing that you have fashion individuals like Sasha Soukup because just like the fashion company Grimoire in Tokyo, it is individuals and unique companies which are keeping the “heart of fashion alive” and this is essential. After all, behind all the commercialism are individuals who want to express aspects about themselves. This means that individual buyers who adore fashion can connect strongly with fashion companies like Astral Boutique because each individual item is based on passion and utmost care.

In Koenji which is an unusual fashion district in Tokyo you will see many aspects of ordinary life and people going about their daily life. However, amidst the mundane buildings you also have a flourishing fashion district whereby new designers are creating their own styles. Also, retro fashion is in huge demand and companies like Spank!s is showing another angle of Tokyo fashion.

The fashion district of Nakameguro is also blessed with companies which highlight vintage fashion, for example Monde Garage. Also, J’Antiques sells all sorts of different vintage products and if you shop around the old world will open up a new dimension.

Nakameguro, Daikanyama, Jiyugaoka, Kichijoji, Nakano, and Shimo-Kitazawa, are smaller fashion districts in Tokyo but they are enabling the uniqueness of fashion in this mega-city to shine. In truth, the beauty of Tokyo is that while Aoyama, Harajuku, Ikebukuro, Ginza, Omotesando, Shibuya, and Shinjuku, hog the limelight; it is the lesser lights which have enhanced the quality of life in Tokyo.

Takako Hotta, who is a stunning model and actress in Tokyo, simply adores shopping in districts like Nakameguro. One of her favorite boutiques is Monde Garage in this part of Tokyo. In her video Takako Hotta comments that “all the clothes are handmade” and this appeals greatly to this elegant and sophisticated lady.

This spirit is powerful and so is the importance of hand made products, individualism, and searching for something special. Of course, the trendy districts of Aoyama, Harajuku, Ikebukuro, Ginza, Omotesando, Shibuya, and Shinjuku, are all very special and you have amazing boutiques. However, for individuals who adore vintage fashion then companies like Astral Boutiques in California and Qosmos in Shibuya provide their own unique vibe and spark of creativity.

Returning back to the charming and sophisticated Sasha Soukup she comments that “I am lucky to have built a fan base of loyal customers from all over the world. The Etsy community is so friendly, and many fellow sellers and customers have become my “real life” friends! There is also an appreciation for artistic presentation on Etsy, and some people have even used my shop photos as templates for their paintings. It is a real artistic community, with inspiration shared all around.”

Therefore, if you adore vintage fashion then please check the website of Astral Boutique because within each fashion item is an inner spirit of care and passion. Individuals like Sasha Soukup bless the fashion industry because  buyers of vintage fashion, designers, people searching for old vintage styles, lovers of fashion, and so forth, all have their own part to play in order to maintain a diverse fashion scene. Also, the artistic images on her adorable website, highlights the vibrant spirit within Astral Boutique and this is most noticeable.

ASTRAL BOUTIQUE

https://twitter.com/AstralBoutique Twitter account of Sasha Soukup

http://www.etsy.com/shop/astralboutique Astral Boutique (PLEASE VISIT)

TOKYO FASHION

http://www.style-arena.jp JAPAN STREET FASHION AND IMAGES

http://www.grimoire.jp/ GRIMOIRE

http://www.dokidoki6.com/ 6%DOKIDOKI

http://tokyofashion.com/ TOKYO FASHION IMAGES AND INFO

http://www.japanesestreets.com/ IMAGES OF STREET FASHION

http://www.lacarmina.com/blog/ La Carmina

http://www.youtube.com/watch?v=LYIqXrZ9G2Y  Takako Hotta and Monde Garage

http://www.takakohotta.com/  Takako Hotta

http://moderntokyotimes.com/2011/11/28/tokyo-fashion-four-essential-websites-for-fashion-and-consumer-news/  MODERN TOKYO TIMES ARTICLE

leejay@moderntokyotimes.com

http://moderntokyotimes.com

 ALL IMAGES BELONG TO SASHA SOUKUP AND ASTRAL BOUTIQUE

 

Tokyo fashion: exquisite fashion districts and diversity of boutiques

Tokyo fashion: exquisite fashion districts and diversity of boutiques

Michel Lebon and Lee Jay Walker

Modern Tokyo Times 

Fashion in Tokyo is simply dynamic and the creative buzz you can feel in this ultra-modern city is unbelievable. All major capital cities and famous cities will have famous fashion districts and London, Milan, New York, Paris, and Rome run of the tongue when thinking about fashion. However, the diversity of fashion in Tokyo and the numerous fashion districts is what makes this city tick when it comes to exquisite boutiques.

Famous international fashion streets with huge reputations based on sublime fashion applies to Fifth Avenue (New York), Avenue Montaigne (Paris), Bond Street (London), Via Montenapoleone (Milan), Bahnhofstrasse (Zurich), P.C. Hooftstraat (Amsterdam), Stroget (Copenhagen), Rodeo Drive (Los. Angeles) and Calle Serrano (Madrid). 

At the same time you have fantastic fashion in other major cities in Japan and Osaka is extremely trendy. This notably applies to the exquisite boutiques in Umeda and in Namba you have a lovely mix of high fashion and independent fashion. Meanwhile Kobe is extremely trendy and you have a lovely buzz in this city.

However, what makes Tokyo so special is the sheer size of fashion and the amount of districts you have in this fabulous city which caters for different trends and styles. Therefore, you are spoilt for choice because you have extremely sophisticated districts like Aoyama, Ginza, Harajuku, Omotesando, Roppongi Hills, and Yurakucho. Alternatively, you have a mixture of sophisticated fashion, independent boutiques and the buzzing nature of Ikebukuro, Shibuya, and Shinjuku and elegant areas like Ebisu.

 

International wise you will have a wide mix of famous fashion districts which appeal to individuals. However, without a shadow of a doubt Aoyama, Ginza, Harajuku, Omotesando, Shibuya and Shinjuku will be the most famous internationally but it is the collective which really makes fashion so special and unique in Tokyo.

Therefore, you have smaller suburbs which are brimming with elegant boutiques and their own styles. This applies to Daikanyama, Kichijoji, Jiyugaoka, Nakano, Shimo Kitazawa, Naka Meguro and other trendy places which provide a different ambience and vibe. These smaller districts provide a special feel because the sheer number of fashion areas in Tokyo is amazing. Also, you have other famous areas in Tokyo like Ueno and Odaiba which are fantastic for fashion and tourism is also a major theme in both places for very different reasons.

Jiyugaoka and Daikanyama are extremely popular and the feel in both places is special because you have so many back streets and the energy can be felt when browsing around. In Jiyugaoka the elegant boutiques, café bars, beauticians, quaint shops, famous cake shops (Dalloyau, Roll Ya Cake and Sweets Forest), restaurants, and other factors, all adds up to a lovely suburb which is blessed with stunning fashion.

In Aoyama and Omotesando you have sophisticated fashion in abundance and both places are chic and stylish. Therefore, you have famous international and Japanese boutiques in both districts which share the same space in trendsetting Tokyo.

In Aoyama you will find sublime boutiques in abundance and this applies to Comme des Garcons, Gucci, Prada, Donna Karan, Loveless, Michael Kors, 10 Corso Como, L’eclaireur, Vivienne Westwood, A Bathing Ape, Jil Sander, Issey Miyake, Yohji Yamamoto, Artisan, Stella McCartney, Cynthia Rowley, Paul Smith, Helmut Lang, Mark Jacobs, Tsumori Chisato, Costume National, Carbane de Zucca, Hanae Mori, Diane Von Furstenberg, Undercover, Design Works, Frapbois, and many others like Deuxieme Classe.

Meanwhile in Omotesando you have famous international and Japanese brands and both Aoyama and Omotesando, just like Ginza and Yurakucho, are exclusive areas for fashion. In Omotesando Hills which is a sublime fashion store you have exquisite companies like Adore, Anterpima, Apartment Department, Betsey Johnson, Black Fleece, Escada Sport, iliann loeb, Kiwa Sylphy, Martinique Le Conte, Milly, Oriental News, Patrizia Pepe Firenze (Incontro), Tour H. creer (Merveille H.), Tiara, Tracy Reese, Yves Saint Laurent, Zara, and other exquisite boutiques.

In another article about Tokyo fashion by Modern Tokyo Times it was commented that “The energy of exquisite fashion and individualistic fashion designers can be felt through the entire area which links Aoyama, Omotesando, Harajuku and Shibuya.  In many ways Omotesando represents all the beauty of this area because it links high quality fashion companies with independent and stylish boutiques and in the backstreets you can find street fashion.”

For the younger generation internationally the buzzing areas of Harajuku and Shibuya are extremely famous, while in Tokyo it is clear that Ikebukuro is buzzing with students, teenagers and people of all age groups. However, Harajuku and Shibuya are internationally famous and these districts throng with the latest trends.

Sebastian Masuda the designer and owner of 6%DOKIDOKI is iconic because of kawaii culture and “chaotic punk.” The younger generation who adore fashion in Barcelona, London, Madrid, Paris, and other famous cities, are fascinated by kawaii culture, Dolly-kei, Visual-kei, Lolita fashion, and other trends which keep on changing the scene in Tokyo.

Therefore, companies like 6%DOKIDOKI, Grimoire, Candy, Macaronic, Metamorphose temps de fille, and many others, are followed avidly by fashion conscious youth and young adults all over the world. At the same time you have iconic stores like Laforet Harajuku and Shibuya 109

In a past article it was stated that “Internationally famous designers like Issey Miyake, Rei Kawakubo and Yohji Yamamoto provided a strong image for Japanese fashion and their energy was noticeable in the 1980s and onwards.  Yet younger designers and famous individuals are changing the evolving fashion scene and Issey Miyake, Yohji Yamamoto, Sebastian Masuda, Rei Kawakubo, Nobu Kitamura, Junya Watanabe, Takashi Aoki, Tsumori Chisato, Yoshie Itabashi, Kuniko Kato, Chiharu Kikuchi, and others, are all maintaining the freshness of fashion in Japan alongside companies like Grimoire and Candy.”

The sheer diversity of fashion districts, boutiques, designers, thinking, and the ongoing trends which come and go, alongside internationally famous and Japanese boutiques is what makes Tokyo fashion so special.

Issey Miyake Yohji Yamamoto, and Rei Kawakubo, did so much to put Japan on the map internationally when it came to fashion. Then other generations have followed with their own thinking and styles and designers like Sebastian Masuda have reached out and maintained the rich vitality of fashion in Japan.

Fashion means many things to different people but at its heart it isn’t about famous individuals despite the limelight being hogged by a selective crowd. The heart of fashion belongs to new vibes, new trends, fresh thinking, relating to the times, and alongside this you will have continuity but freshness within exquisite brands. This collectively, and a host of other factors, is what makes fashion so powerful and full of energy.

Therefore, in Tokyo you will find this energy throughout the city and for fashion writers at Modern Tokyo Times it is the smaller fashion districts like Jiyugaoka, Shimo-Kitazawa, Daikanyama, Kichijoji, Naka-Meguro and other places like Nakano, which creates the uniqueness of Tokyo.

Of course the spark of fashion and Tokyo’s international appeal is based rightly on fantastic fashion districts, which include Aoyama, Ginza, Harajuku, Omotesando, Shibuya, and Shinjuku. However, when all the smaller fashion districts are included with more famous districts within Tokyo like Ikebukuro, Ebisu and Yurakucho; then collectively this is “the icing on top of the cake” and this is why Tokyo is unique when it comes to international fashion.

The contrasting styles between Japanese, North American, and European fashion, comes alive in Tokyo. Alongside this are established companies and new trends and brands which maintain such freshness and vitality. In Tokyo you are literally spoilt for choice when it comes to fashion districts, new styles, exquisite boutiques, independent boutiques and the sheer diversity of this mega-fashion city.

Simply put, Tokyo is “a real pearl” when it comes to fashion. Therefore, international fashion lovers have so many places to visit and multitudes of boutiques and styles to pick from in exquisite and trendy Tokyo. 

Famous stores

http://www.laforet.ne.jp/floor_guide/floor_1f_e.html  Harajuku Laforet

http://www.isetan.co.jp/icm2/jsp/store/shinjuku/info/iclub/index.jsp Isetan

http://info.keionet.com/foreign/index.html Keio Department Store

http://www.lumine.ne.jp/shinjuku/  Lumine

http://109guide.com/top_f.html Shibuya 109

http://www.maruione.jp/en  Marui

http://www.shinjuku-mylord.com/ Mylord

http://www.omotesandohills.com/english/  Omotesando Hills Shopping Mall

http://www.parco.co.jp/customer/  PARCO

http://www.takashimaya.co.jp/shinjuku/store_information/ Takashimaya

http://www.japan-hotels.ws/tokyo/aoyama/shopping.htm Where to shop in Aoyama

http://www.japan-guide.com/e/e3011.html   Information about Shinjuku

Boutiques in Tokyo

http://www.adore2005.com/

http://anteprima.com/

http://www.ap-dp.com/

www.bape.com/   

http://www.betseyjohnson.jp/

http://www.brooksbrothers.co.jp/fleece/index.html

http://candy-nippon.com/  

http://www.commedesgarcons.org/

http://www.10corsocomo.com/  

http://www.cynthiarowley.com/

http://www.dokidoki6.com/   (6%DOKIDOKI website)

http://www.donnakaran.com/

http://www.erikonail.com/

http://www.escada.com/

http://www.frapbois.jp/

http://www.gucci.com/us/home

http://www.iliannloeb.com/

http://www.incontro.co.jp/

http://www.isseymiyake.com/en/

http://www.kiwasylphy.jp/

http://www.lebois.jp/

http://www.leclaireur.com/en/

http://www.lov-lab.com/  

http://www.maccosmetics.co.jp/

http://www.macaronic.jp/    

http://www.melrose.co.jp/martinique/index.html

http://www.melrose.co.jp/tiara/

http://www.merveilleh.co.jp/

http://www.metamorphose.gr.jp/english/

http://ameblo.jp/oriental-news-omotesando/

http://www.pasdedeux.co.jp/

http://www.paulsmith.co.jp/

http://www.prada.com/

http://sebastianz.jugem.jp/   (Sebastian Masuda)

http://www.smackyglam.com/   

http://www.stellamccartney.com/default/stores/Tokyo

http://store.costumenational.com/

http://www.tracyreese.com   

http://www.tsumorichisato.com/index.html

http://www.viviennewestwood.co.uk/

http://yaplog.jp/grimoire-blog/  

http://www.yohjiyamamoto.co.jp/

http://www.zucca.cc/index.html

http://6girls.jugem.jp/   

Images of fashion in Tokyo

http://www.fashion-j.com/E/trend/201010.html

http://tokyofashion.com/6dokidoki-world-tour-harajuku-kawaii-experience

http://shibuyafashion.metrocity.nl/

http://www.metrocity.nl/tokyo/streetfashion/harajuku-fashion/     

http://tokyofashion.com/candy-sister-fashion-shibuya/   

Past articles

http://moderntokyotimes.com/2011/10/14/tokyo-fashion-omotesando-hills-and-adorable-fashion-in-tokyo/

http://moderntokyotimes.com/2011/10/20/tokyo-fashion-lumine-to-open-a-new-store-in-trendy-yurakcho/

http://moderntokyotimes.com   

 

Tokyo fashion: culture and aspects of the pulling power of Japan

Tokyo fashion: culture and aspects of the pulling power of Japan

Lee Jay Walker

Modern Tokyo Times

The old Japan still appeals to vast numbers of people because of the rich cultural legacy of this unique nation.  This applies to so many factors, from the cradle of high culture in Nara which was then followed by Kyoto and the religious influence of Zen Buddhism,  Kukai, and Nichiren. Other major areas apply to ceramics, martial arts, ukiyo-e, Japanese tea ceremony, the samurai, geisha, kimono, kanzashi, Japanese garden, haiku, kabuki, mysterious world of the ninja, ikebana, bonsai, and a host of other factors. 

Indeed, the uniqueness of Japan is best summed up within the Shinto faith because no other major nation maintained its indigenous faith within just one location. All other major nations throughout the world became swallowed up by Buddhism, Christianity, and Islam.  Hinduism of course is the indigenous faith of India but Hindu civilization spread to distant shores, from Afghanistan to Indonesia, before the advent of Islam.

 

In modern times the pulling power of the old world still exists but new themes attract the international community and this applies to the younger generation and all generations.  Therefore, Japanese animation, kawaii culture, fashion, cosplay, maid café, computer games, gadgets, and a host of other areas, is drawing people close to Japan. 

 

Regionally also, Japan is a huge pulling power for music and many American singers and groups have fallen in love with the buzzing fashion of Tokyo and Osaka.  Not only this, but Korean pop (k-pop) music and dramas now understand the power of Japan because more and more k-pop groups and television series from South Korea want a slice of the “Japanese apple pie.”

European fashion companies also desire a slice of the “Japanese apple pie” and this can be seen by the strong showing of profits made in Japan.  The South Korean k-pop scene is now following the same logic and this will only enhance the international reputation of Japan.

Therefore, while the economic base of Japan may be stuttering and the ravages of nature continues to create havoc during this sad year in the land of the rising sun – the soft power still continues to grow despite all these negative upheavals.  Indeed, political leaders in Japan and many internal companies should be doing more to reach out globally because the younger generation in many nations is focused on aspects of modern Japan. 

Fashion wise Tokyo and Osaka are buzzing and not only these cities because Kobe fashion is extremely vibrant and Kobe in its own right is a stunning city and one which is creative.  However, internationally the focus is on Tokyo and Akihabara (anime, gadgets, otaku, and maid café), trendy Shibuya, independent Harajuku, high fashion of Aoyama, Omotesando, Ginza and Roppongi Hills, and the name of Shinjuku, are all internationally well-known.

Osaka also is a huge international market and places like Namba and Umeda are great places for fashion and Namba entertainment district never sleeps.  In truth, Osaka is overlooked too much because the Kansai region is one of the richest regions in the world.  Therefore, Namba fashion and Umeda needs to be sold more and Osaka needs to reach out to the international community because this city is so energetic and contrasts greatly with Tokyo in terms of thinking.

Twenty years ago the younger generation in China and South Korea were largely disenfranchised from Japanese street culture.  This no longer applies and Japan is a hip place to visit and the Chinese tourist market to Japan is growing and developing rapidly.  Therefore, more fashion companies in Japan are focused on developing their image in China and also attracting Chinese tourists.

The best of k-pop in South Korea are also focused on the huge music market in Japan and this is altering the music balance.  Fifty years ago to the last ten years the American music power dominated in Japan and the same applied to the film industry.  However, in recent times more and more young people in Japan are listening to j-pop and k-pop and the domestic film industry is seeing a growing share.

 

Of course American music is still powerful and the same applies to the film industry but companies like Warner Bros. Studios in America are increasing their sights in Japan by also focusing more on Japanese films.  Warner Bros. Studios is a fantastic company in this sense, because they understand that times are changing and the best of both worlds is being provided by this dynamic company.

Therefore, while j-pop and k-pop continues to grow within Japan for the younger generation both music styles are making inroads in other nations like China, Indonesia, Thailand, Taiwan and others within Asia.  It must be remembered that in China, Japan, and South Korea, you have over 1.5 billion people and the growing middle class and upper class in China is leading to new thinking and new energy.

Japan will always attract people because of its rich legacy and Kyoto, Nara, Kamakura, Koyasan, and so many other places, will always attract people because of high culture and the richness of Buddhism in the old world is internationally famous.  The Shinto faith also provides the real uniqueness of Japan and festivals throughout the year keeps this faith within the soul despite Japan being secular on the whole.

Turning back to fashion then this sector is so rich and diverse and each area within major cities like Tokyo and Osaka will have special zones which cater for certain styles. Also, exquisite international companies want a share of the “Japanese apple pie”

In a previous article about fashion I comment that “The beauty of Tokyo is that different areas contrast greatly and you have noticeable changes within fashion styles. Therefore, you will find greater individualism in Harajuku and Shibuya and both areas have a youthful image and are powerhouses.” 

“This contrasts greatly with Ginza and other fashionable areas like Ebisu and Aoyama which cater for young adults and all age ranges, with the emphasis being high income earners or people with wealth. Ginza is awash with international brands and Japanese brands where the focus is on elegance, sophistication and extreme quality.”

“Harajuku and Shibuya are not just about youthful fashion because both areas connect with Omotesando and within each area the mixture of fashion is amazing.  Therefore, you can visit independent companies like 6%DOKIDOKI in Harajuku and within a short distance you will find international and famous Japanese brands.”

“The fusion of fashion companies and the noticeable change within districts or within a short distance; increases the spice and the creativity of fashion in Tokyo.”

 “This all adds to the high energy of fashion in Tokyo and the spirit of companies like 6%DOKIDOKI and Macaronic are a blessing.  Therefore, designers like Sebastian Masuda (6%DOKIDOKI) and Takashi Aoki (Macaronic) have no boundaries and instead their creativity and passion can be felt within the products that they provide”.

Sebastian Masuda

In the past Issey Miyake, Yohji Yamamoto and Rei Kawakubo were famous for attracting broad followers and each individual is highly respected within the fashion world. Despite this, the fashion sector in Japan is extremely diverse and no individual designer or brand can dominate because the market is so complex.

The beauty of the fashion sector in Japan is its rich diversity and collectively all the influential designers compliment this aspect of the fashion scene.  Therefore, Issey Miyake, Rei Kawakubo, Sebastian Masuda, Yohji Yamamoto, Takashi Aoki, Junya Watanabe, Tsumori Chisato, Yoshie Itabashi, Chiharu Kikuchi, and many other fantastic designers, are collectively creating a major buzz throughout the international fashion industry.

 

It matters not if your favorite company is A Bathing Ape, Comme des Garçons, N. Hoolywood, Grimoire, Samantha Thavasa, 6%DOKIDOKI, SmackyGlam, Diet Butcher Slim Slim, Hiroko Koshino, Rip Van Winkle, H. Naoto, Macaronic, Candy Stipper, or any of the multitudes of quality and imaginative fashion companies in Japan. The most important aspect is the creativity of each individual company and how competing styles help to highlight fashion in Japan.

6%DOKIDOKI and SmackyGlam use amazing creativity and color schemes within their designs and both companies have different thought patterns and client bases.  Yet, this diversity amidst creative fashion is attracting fashion lovers from all over the world.

The brainchild behind 6%DOKIDOKI is Sebastian Masuda and this extremely creative fashion designer and thinker, never remains static because the spirit of fashion and Harajuku run through his veins. He is blessed with excellent staff who enthuse not only kawaii culture and chaotic punk, but who have raw energy and a rare vibrancy and spirit. 

The color schemes and creativity of 6%DOKIDOKI is beyond boundaries and kawaii culture and their free thinking shines out in a world of fashion which can sometimes be constrained.  6%DOKIDOKI is a company which makes Harajuku tick and their fashion and accessories say much more than people could ever imagine.

Another amazing aspect of fashion in Tokyo is that you have so many districts in this city which have their own distinctive vibe. Therefore, while places like Aoyama, Ebisu, Ginza, Ikebukuro, Harajuku, Omotesando, Shibuya, Shinjuku, and Ueno, are more well-known and established areas, this is not the entire picture.  This applies to trendy smaller areas of Tokyo like Kichijoji, Daikanyama, Jiyugaoka, Nakano, Naka-Meguro, and Shimo-Kitazawa, because these places highlight the plethora of areas to visit for fashion in Tokyo and this is rare for a major city because the options are enormous and extremely varied.

The image of Japan is changing in the eyes of the younger generation because the new Japan is trendy, creative, and provides rich new trends which have global appeal.  Kawaii culture is no longer stuck in Japan and cosplay, Japanese anime, new gadgets, fashion, computer games, maid café, and other areas are all adding up and leading to new dimensions.

At the same time, the mysterious Japan is still potent and appeals to all generations and this unique factor makes the land of the rising sun so fascinating. For some individuals it is all about kawaii culture and Japanese anime.  However, for others it is about the richness of Nara, Kyoto, Wakayama Castle, Koyasan, Japanese gardens, Buddhism, Japanese ceramics, kabuki, ukiyo-e and other high cultural aspects of Japan.

 

Obviously many individuals will enjoy both worlds and feel relaxed within the rich traditional culture of Japan and the changing aspects of the new nation which is constantly evolving because of new trends.

Therefore, the pulling power of Japan will continue to grow and k-pop groups and other international music styles will continue to focus on the “Japanese apple pie.” The same applies to the magnificent and stylish fashion scene because of amazing designers who focus on creativity and innovation.

Overall, Tokyo is amazing for fashion and cosplay, anime, maid café, kawaii culture, and a plethora of other trends, is leading to such a rich and vibrant culture.

http://www.dokidoki6.com/ 

http://www.smackyglam.com/

http://www.japaneselifestyle.com.au/tokyo/harajuku_fashion.htm (Harajuku – Tokyo)

http://www.osaka-info.jp/en/search/detail/shopping_5160.html  (Namba – Osaka) 

http://www.japaneselifestyle.com.au/tokyo/shibuya.htm (Shibuya – Tokyo)

http://candystripper.net/

http://www.macaronic.jp/

http://tokyofashion.com/

http://shibuyafashion.metrocity.nl/

http://www.photopassjapan.com/tokyo_-_shibuya/

http://www.warnerbros.co.jp/main/homepage/homepage.html (in Japanese)

leejay@moderntokyotimes.com

http://moderntokyotimes.com

 

 

Japanese Fashion: buzzing with spirit and energy in Tokyo

Japanese Fashion: buzzing with spirit and energy in Tokyo

Lee Jay Walker

Modern Tokyo Times

6%DOKIDOKI highlight the sheer vibrancy of Tokyo fashion

Japanese street fashion is extremely diverse and no single style could ever corner the market and within areas of Tokyo and Osaka, and other major cities, you will have areas which appeal to certain styles. Japan is also a huge market for exquisite global fashion and major companies vie alongside Japanese companies and individual outlets for a slice of the huge market.

The beauty of Tokyo is that different areas contrast greatly and you have noticeable changes within fashion styles. Therefore, you will find greater individualism in Harajuku and Shibuya and both areas have a youthful image and are powerhouses. 

This contrasts greatly with Ginza and other fashionable areas like Ebisu and Aoyama which cater for young adults and all age ranges, with the emphasis being high income earners or people with wealth. Ginza is awash with international brands and Japanese brands where the focus is on elegance, sophistication and extreme quality.

Obviously the price mechanism caters for the rich.  However, being Japan, then many Japanese ladies and men who may have less disposable income, will also save in order to buy luxury brands.

Harajuku and Shibuya are not just about youthful fashion because both areas connect with Omotesando and within each area the mixture of fashion is amazing.  Therefore, you can visit independent companies like 6%DOKIDOKI in Harajuku and within a short distance you will find international and famous Japanese brands.

The fusion of fashion companies and the noticeable change within districts or within a short distance; increases the spice and the creativity of fashion in Tokyo.

This all adds to the high energy of fashion in Tokyo and the spirit of companies like 6%DOKIDOKI and Macaronic are a blessing.  Therefore, designers like Sebastian Masuda (6%DOKIDOKI) and Takashi Aoki (Macaronic) have no boundaries and instead their creativity and passion can be felt within the products that they provide.

Issey Miyake, Rei Kawakubo and Yohji Yamamoto provided a strong image for Japanese fashion and their energy was noticeable in the 1980s and onwards.  However, the nature of fashion in Tokyo and throughout Japan is changeable and no single designer can express the exuberant fashion which is part and parcel of major cities like Tokyo and Osaka. Instead, the real beauty of Japanese fashion is the collective because Issey Miyake, Rei Kawakubo, Yohji Yamamoto, Sebastian Masuda, Takashi Aoki, Junya Watanabe, Tsumori Chisato, Yoshie Itabashi, Chiharu Kikuchi, and many others; collectively add their own individual style and thinking.

It matters not if one fashion designer is hugely famous or not because fashion is not static and different fashion styles will cater for different markets.  Also, the raw energy of designers like Sebastian Masuda and Takashi Aoki merge their free thinking within the unique style of Harajuku.

Sebastian Masuda – 6%DOKIDOKI

6%DOKIDOKI is international in thinking and this company relates strongly with their clients in Harajuku and throughout the world.  The color schemes and designs of 6%DOKIDOKI and Macaronic sums up the creative nature of both companies. 

Fashion also means many things. This applies to a sense of belonging within certain fashion trends, mainstream, individualism, street credibility amongst the hip-hop inspired youth, and so forth.

Irrespective if your favorite fashion company is Comme des Garçons, A Bathing Ape, Uniqlo, 6%DOKIDOKI, SmackyGlam, Candy Stipper, Macaronic, or a multitude of other companies; the importance is that however large or small; or irrespective of stature or design style; each and every company enhances the spirit of Tokyo and Japanese fashion.

If fashion is high on your agenda then Tokyo and Osaka cater for fashion in abundance and the streets of Harajuku in Tokyo and Namba in Osaka are buzzing because of creativity and difference. 

The stunning color schemes of SmackyGlam and 6%DOKIDOKI are a million miles apart and this applies to thinking and client base.  However, the thinking behind the designs is done with utmost care and imagination and this vibrancy and difference is leading to such energy in Tokyo.

6%DOKIDOKI and the Mighty Harajuku Project

Japan is a Mecca for fashion and Tokyo is awash with creativity and style. The same also applies to Osaka which is also very energetic and this certainly applies to places like Namba.  Therefore, this sector will remain vibrant because of the diverse nature of Tokyo and Osaka and it is this diversity which is making the fashion scene tick.

http://www.dokidoki6.com/

http://www.smackyglam.com/

http://candystripper.net/

http://www.macaronic.jp/

http://tokyofashion.com/

leejay@moderntokyotimes.com

http://moderntokyotimes.com

Tokyo: Shiseido The Ginza is where cosmetics and décor melts into a pure beauty experience

Tokyo: Shiseido The Ginza is where cosmetics and décor melts into a pure beauty experience

Lee Jay Walker

Modern Tokyo Times

 

Ginza is located in a very refined and exquisite part of Tokyo and Shiseido The Ginza blends into its environment perfectly.  The total beauty facility is not only based on the highest of beauty products but the style of the entire store is based on panache and an environment which focuses on pure luxury.

Shiseido is a company with a very rich history and this can be seen by the store in Ginza because each of the three floors is based on a new experience whereby shoppers can engage themselves amongst the sophistication which is on offer.  Of course, this sophistication is matched by the quality of the products on offer and by staff who represent the finest of qualities which befit Shiseido.

Tokyo ladies and women who are visiting Tokyo will not find a finer place to shop around and enjoy the fabulous layout of each floor.  This applies to product sampling areas, beauty parlors, a photo studio and state of the art technology whereby customers can interact and make the most of their visit to Shiseido The Ginza.

On the second floor you will find highly trained staff who will listen to your needs and who will cater for your desires or any questions that you may have.  The first floor is where you will find quality product after quality product and the usage of technology is a wonder to behold. 

Therefore, Tokyo ladies and visiting ladies can experiment with digital cosmetic mirrors which are fully interactive and once the barcode is entered of the product which took the eye of the customer; then this will show the person how it will look once it is matched with the customers face.  This enables the individual to utilize all the various colors which are on offer and the image also shows the look from different angles and this is pure luxury mixed with convenience and style.

Counselors are on standby in order to help people with their skin types or other related areas of care and this all adds to the experience of each individual feeling special.  Added to this, estheticians are available and with all the knowledge that they have learnt from the Shiseido Academy of Beauty & Fashion; then the customer is bound to get the highest quality of care and attention.

The third floor is the finishing touch because the exquisite notch just increased even further and customers now have counseling rooms which cater for the individual and this applies to premium Shiseido products.  The booths which are designed for private usage all adds to the whole experience for the customer and the third floor is based on a luxury décor format alongside quality technology which shows the ethics and care of Shiseido.

If Tokyo ladies and visiting women to Tokyo love cosmetics and beauty products; then Shiseido The Ginza is a place to visit and because of the rich history of Shiseido then the quality on offer is of the finest.

Shiseido is always based on innovation and this is matched with exquisite products of pure quality and a visit to the Shiseido The Ginza is clear evidence that this company understands not only state of the art innovation; but, they understand the needs of modern ladies and their staff clearly care about each individual who visits.

http://stg.shiseido.co.jp/  -SHISEIDO THE GINZA

http://moderntokyotimes.com  (please visit)

Image from http://nyabs.exblog.jp/14773731/

Tokyo ladies: fashion in Ikebukuro and Shibuya

Tokyo ladies: fashion in Ikebukuro and Shibuya

Lee Jay Walker 

Modern Tokyo Times

Smacky Glam – Modern Tokyo Times Image

In a survey by Kanebo Cosmetics it was reported that Tokyo ladies use more make-up than any other major city in Asia.  Fashion is also high on the agenda and for the modern Tokyo lady image, style, and dressing fashionable is a way of life.

Tokyo is awash with fashion and Daikanyama, Ebisu, Harajuku, Ikebukuro, Ginza, Omotesando, Shibuya, Shinjuku, and other areas in Tokyo, caters for fashion on a grand scale. 

This sector is extremely competitive and this applies to domestic companies and international companies.  Therefore, for Tokyo ladies they are spoilt for choice and “in places” and famous stores are competing for a slice of the enormous apple pie. 

In Ikebukuro the Lumine company is re-igniting fashion in this part of Tokyo and the west side of Ikebukuro is “breathing to a new fashion beat” because major restructuring is ongoing.  This applies to many fashion boutiques opening up in and around the train station.

Lumine is vibrant and full of energy and the décor is a wonder to behold and this is matched by an abundance of high quality stores which provide stylish clothes and other products.

The list of high quality companies in Lumine is too many to name but Smacky Glam (SmackyGlam) caters for ladies who love exquisite fabrics and designs.  This fashion outlet is full of panache and is ultra modern and this suits the modern Tokyo lady to the full.

Also, it is clear that space, design of the layout and the show of the products on offer is part and parcel of this exquisite company.  Smacky Glam therefore utilizes the natural environment of the Lumine layout and creates an image of modernity, style, and elegance.

This is matched by extremely high quality clothing and delightful color schemes which suit the modern Tokyo lady.  Smacky Glam, and other high quality companies in Lumine in Ikebukuro, have created an atmosphere of luxury, modernity, and creativity.

Ikebukuro is connected to Shibuya by several train lines and Shibuya is famous for its energy and it is a Mecca for young adults.

Shibuya is always buzzing and latest fads pass through Shibuya and Harajuku. Also, just like all major fashion areas in Tokyo, you have a distinctive feeling in Shibuya and the raw energy is noticeable.

Shibuya fashion is not just about extremes it is about a mixture of fashion styles and just like life, it is never static but always looking for a new creative feel.  Shibuya 109 is a hub for fashion and keeps on drawing in the crowds. If you want the more daring side of Shibuya then boutiques like Candy is for you or you can feel the vibes of the Center Gai area or Koen Dori.

Smacky Glam is also located in Shibuya given the fresh outlook of this company and the appeal of fashion in Shibuya is its rich diversity.  Boutiques like Candy, Smacky Glam, and a host of other fabulous fashion companies, can be found and the richness of styles is amazing.

Lumine in Ikebukuro – Modern Tokyo Times Image

Even if you are not a fashion guru you can feel the rich and youthful energy of Shibuya, therefore, if you desire to feel “the teenage or young adult within you” then it will be revitalized in Shibuya.

It is also noticeable that “Shibuya girls” care deeply about hair style and the “in colors” are blonde, reddish brown, light brown and a mixture of other colors.

Ikebukuro and Shibuya are very near and by the Saikyo Line it takes between 8 and 10 minutes or you can travel by the Yamanote Line. 

Therefore, you can easily visit both Ikebukuro and Shibuya on the same day and appreciate both places for their unique differences. 

Shibuya and its energy

Local Tokyoites will clearly have their own special parts of Tokyo which appeals to them and the same applies to people who reside in Chiba, Kanagawa, and Saitama. 

If you are a tourist or if you are thinking about visiting Tokyo in the near future; then for fashion lovers you will find so many fantastic boutiques in Ikebukuro and Shibuya. 

A visit to Candy in Shibuya and Smacky Glam in both Ikebukuro and Shibuya is well worth it.  This applies to the contrasting styles and different thought patterns which have produced such stylish clothing.

The ying and yang of different fashion boutiques is refreshing the fashion industry in Tokyo.  In truth, you have so many exquisite boutiques in Ikebukuro and Shibuya, therefore, you will be spoilt for choice.

www.smackyglam.com –  Smacky Glam

http://sanyo-i.jp   -  Sanyo i Store (Sanyo Shokai Ltd)

http://tokyofashion.com/candy-sister-fashion-shibuya/ 

http://www.fashion-j.com/E/trend/201010.html  (3rd article from the top shows some images of Lumine in Ikebukuro.)

http://moderntokyotimes.com (please visit)

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